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Labeling theory was first introduced by Howard S. Becker in 1963 in his most well-known work, Outsiders: Studies in the Sociology of Deviance. Becker's work aimed at deviance not as an inherent attribute of acts or people but as a social construction emerging from society's reaction toward behaviors (Becker, 2017). Rather than seeing deviance in terms of the individual's actions, Becker proposed that deviance is the product of social interaction whereby certain acts are defined as deviant by others with power or status within society.
Becker's theory emphasizes that the labels society applies to individuals greatly influence their self-identity and how others view them. For Becker (2017), deviance is a product of reactions rather than actions, thus defining deviance as a technique for managing an erroneous action. Being labeled as a deviant then changes his perception of who he is, forms his new identity, and thus continues to act as a deviant, a true example of a self-fulfilling prophecy. Labeling by Becker paved the way for discovering how power relations and social norms, or lack of it, affect people, particularly the deviants in society.
Summary of Labeling Theory
Labeling theory assumes that the labels from society have a strong influence on both identity and behavior, especially in deviance-related contexts. According to this theory, once a person is identified as "deviant" or "criminal," that label can actually change their self-concept, leading to the acceptance and internalization of that label (Farrington & Murray, 2014). As people start to incorporate labels into their identities, they may increasingly act in accordance with societal expectations for a given role. This interactive process may lead to secondary deviance.
The mechanism behind the labeling theory involves the societal reaction to certain behaviors, mostly by authorities or persons in influential positions, who label specific actions as "deviant." Once labeled, individuals may feel marginalized or excluded, and the social stigma attached to the label by society often pushes them further into deviance (Farrington & Murray, 2014). This can result in a self-fulfilling prophecy, where the person starts acting and identifying themselves with the deviant label attached to them (Farrington & Murray, 2014). The theory illustrates that deviance is not merely an act of the individual but largely constructed through social processes and reactions, hence emanating the great influence society has on the formation of individual behaviors and identities.
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Primary Deviance
Primary deviance is the initial act of rule-breaking or minor deviant behavior that may pass unnoticed by society or be regarded as inconsequential. According to Farrington & Murray (2014), This stage does not affect an individual's self-concept since it is normally viewed as isolated behavior or experimental, not integral to their identity.
Secondary Deviance
Secondary deviance occurs when the societal label of deviance affects the individual, after which he begins to internalize his identity. Once the label is internalized, the person may start acting in a way that fulfills societal expectations of deviance(Becker, 2017). This change forms a cycle in which continued deviant behavior is compounded by self-identity and social perception.
Stigma and Societal Reaction
Stigma is the negative label society gives to individuals who deviate from social norms. This stigma then shapes the way society interacts with the individual, often through acts of discrimination, exclusion, or marginalization (Becker, 2017). Stigmatization affects self-perception; frequently, it encourages the individual to identify with the deviant label and, therefore, to validate their outsider status.
Self-Fulfilling Prophecy
The self-fulfilling prophecy emerges when individuals come to internalize the labels attached to them and begin acting in a way that corresponds to those labels. Becker (2017) shows that this reinforces deviant behavior as the person feels that the expectations of society ensnare him; this, therefore, impacts his actions and further solidifies his deviant identity within society.
Purpose and Importance of Studying Labeling Theory
Purpose of the Theory
Labeling theory focuses on the social construction of deviance; it is much more a product of societal reactions than the behaviors themselves. This stems from the argument that a certain group or individual is labeled as "deviant" on account of social judgments and norms that define them (Palermo, 2020). The dynamics of labeling brought forth by the theory clearly indicate how power, society's biases, and stereotypes contribute toward determining who is considered deviant (Palermo, 2020). This view diverts the focus from individual acts to the roles of society and authority figures in creating and maintaining labels.
Importance in Criminology
Labeling theory is important in criminology for understanding the effect of societal labels on crime rates and the way cycles of deviance are perpetuated. It reveals how labeling occurs to identify people, usually from marginalized communities, which may bias them further and criminalize and stigmatize them (Bernburg, 2019). The theory emphasizes how once labeled, individuals may encounter limited possibilities, which in turn increase the chances of recidivism (Bernburg, 2019). Addressing the societal roots of deviance, labeling theory pushed criminologists to focus on system-wide factors and biases that lead to criminal behavior rather than individual free will.
Relevance to Criminal Justice Reform
Labeling theory is highly relevant to criminal justice reform since it elicits approaches that will reduce stigmatization and increase the efforts at rehabilitation. Unless the theory of labeling inspired reform efforts mainly based on the reduction of punitive labels, especially for non-violent offenses, these reform efforts would emphasize practices that promote restorative support for reintegration (Stangl et al., 2019). Programs aimed at rehabilitation, education, and skills are meant to prevent an individual from being fixed with a deviant identity and thus reduce recidivism while promoting social equity in the justice system.
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- Becker, H. S. (2017). Outsiders: Studies in the Sociology of Deviance. Google.co.ke. https://www.google.co.ke/books/edition/Outsiders/3Vjsn0BQUOoC?hl=en&gbpv=0
- Bernburg, J. G. (2019). Labeling Theory. Handbooks of Sociology and Social Research, 2(1), 179–196. https://doi.org/10.1007/978-3-030-20779-3_10
- Farrington, D. P., & Murray, J. (2014). Labeling Theory: Empirical Tests. Google.co.ke. https://www.google.co.ke/books/edition/Labeling_Theory/_9RqAgAAQBAJ?hl=en&gbpv=1
- Palermo, M. T. (2020). From Social Deviance to Art: Vandalism, Illicit Dumping, and the Transformation of Matter and Form. Social Sciences, 9(6), 106. https://doi.org/10.3390/socsci9060106
- Stangl, A. L., Earnshaw, V. A., Logie, C. H., van Brakel, W., C. Simbayi, L., Barré, I., & Dovidio, J. F. (2019). The Health Stigma and Discrimination Framework: a global, crosscutting framework to inform research, intervention development, and policy on health-related stigmas. BMC Medicine, 17(1), 1–13. https://doi.org/10.1186/s12916-019-1271-3