Research Essay
One of the most well-known cognitive illusions, the McGurk effect, eloquently illustrates the connection that exists between the senses of hearing and sight. The illusion provides evidence that, in addition to phoneme awareness, visual signals can affect how humans hear speech sounds (Perera, 2021). Over time, more research has been done on the McGurk effect...
Personal concepts entail the combination of beliefs, perceptions, and judgments that every person holds about themselves, and they highly influence the communication process (Jhangiani & Tarry, 2022). Both self-concept and communication have a number of aspects that include not only the ways in which individuals represent themselves but also how people interpret other people’s messages as...
Performance evaluations are an integral part of the organizational management process, offering a means to assess team member performance, provide growth opportunities, and align individual objectives with organization-wide strategic goals. While these evaluations are vital to the success of any organization, many managers voice their dislike of the process, and many reasons account for this,...
Neocolonialism is a subtle and implicit form of domination enforced by the previous colonial powers and other developed countries on their former colonies. It has influenced the African countries regarding dependency on the economic sector, limited development, and cultural subordination. Neocolonialism is evident in different ways: through structural adjustment programs, loans and investments, technical assistance,...
Personal and social identities are intrinsically intertwined, as individuals simultaneously navigate their unique personal characteristics and the various group affiliations that shape their perceptions, behaviors, and interactions. Through this dynamism between our personal and social identities, a profound impact is evident on individual behaviors and how groups function. It affects the way we view ourselves, the...
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Cross-cultural studies are subject to serious methodological challenges when researchers seek to implement measurement tools in different cultural settings. The simple idea that psychological constructs can equally apply in cross-cultural settings can be problematic. Although translation problems and measurement bias are significant threats to the validity of cross-cultural research, the researchers can address them through...
In recent decades, technology has revolutionized the business landscape, becoming an indispensable element in the management of modern enterprises. Technology has evolved from the simple use of the internet to the awakening of artificial intelligence, transforming the way business is done and competition has dawned. Technology is no longer a utilitarian application that is needed...
Consumer behavior has undergone immense change in recent years as new technologies have become pervasive and social media has risen to prominence. People are now constantly connected through mobile devices and engage with brands across diverse digital platforms. This unprecedented level of connectivity has significantly impacted how consumers research, evaluate, and make purchase decisions. The...
The prolonged controversy over how human development occurs has involved the roles played by genes and environment – a contention referred to as the nature versus nurture debate. Nature means biological and genetic factors that influence human traits, actions, and abilities. On the other hand, nurture refers to all the environmental factors and experiences in...
Legalism emerged as one of the most effective philosophical systems in ancient China that radically transformed the methods of how the state exercised its power and provided social order. Legalism differed from Confucianism in that it focused on the virtuous nature and kindness of humans, which was not plausible, and promoted the idea that human...
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