Research proposal
The Impact of Influencer Marketing on Consumer Purchasing Decisions Influencer Marketing becomes a $24 billion global industry in the year 2025 as a gauge of its continued utilization as a marketing approach (Migkos et al., 2025). Consumer behavior and the effectiveness of influencer marketing are the subjects of this research study. Research contribution is towards...
Abstract Large language models and multimodal generators as generative artificial intelligence (GenAI) are quickly changing the teaching, learning, and assessment. Although GenAI will potentially offer personalized feedback, scalable tutoring, and content generation, it carries with it very pressing ethical implications: the risk to academic integrity, biased and mis-informed content, data protection and privacy concerns, deskilling...
Social media has become an integral part of daily life, especially for teens and young adults. Platforms like Instagram, TikTok, and Snapchat are commonly used for self-expression, socializing, and seeking validation. However, the increasing prevalence of social media usage has raised concerns about its potential impact on mental health. Studies have shown a correlation between...
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